Posts

Social Marketing is Changing

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There once was a time, long, long ago in the distant past of social media – last year - when brands used social media to spread their message: Post, analyse likes and shares, and post again. Their target audience read their post, and if they felt connected, they’d leave a comment, not expecting, nor receiving a response. Fast-track to the present, and consumer expectations have changed due to new social tools and platforms, the overwhelming stream of consumable data being offered up, and the consumers’ evolving consumption habits. Consumption has evolved and the consumer is now not solely relying on social media as an information channel, but a forum to engage back to the brand. As a result, social media marketing must mature and evolve with it. We are seeing some major shifts in many organisations, realising that a customer-centric mentality across every touch point is becoming the standard.  Unfortunately, in many other organisations, we’re not seeing that
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How to Engage New Customers Organically (That means FREE)

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Before you read on, check out  this cute video  I created in 15 minutes - Relevant to the title image. SO, back to the question of building an organic audience: Sure you can create new leads by paying for Facebook and Google advertising. And WoW, will you be paying for it! Ask any non-professional facebook advertiser how much they pay for advertising and they’ll respond “ waaaay toooo much!”, along with “I’d love to get more organic leads”. Can you generate considerable leads organically (without paying for them)? You sure can! Firstly, it’s cheaper (like zero) and secondly, it’s more genuine and shined upon by the search engines from the internet heavens above. But how do you do it? It’s not that difficult but does require some strategy, know-how and the right tools. And those tools don’t have to cost you money either. You create organic traffic through great content, and the right placement – and of course a few other tricks along the way. “Can I do it?” y
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Location: Australia
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5 Marketing Trends in 2017 to Engage Your Audience.

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As a small business owner, entrepreneur, content marketer, or anyone else who needs to target an audience, you’ll know that your marketing efforts are heavily reliant on social media to deliver your message to that audience. Your marketing efforts need to focus in and around the social media dominated world – ignore it, or even drop the ball temporarily, and you will be back to square one. Getting your message out to your existing followers is not all that difficult – what is challenging is continually getting new followers who you can then get your message out to. If you have the right tips and tricks and software, you’ll be able to find and refine your target audience, and engage them on a personal level. Here are 5 Marketing Trends to help you engage your audience on a more personal level, and being able to shout above the ‘noise’ of social media. 1. VISUAL MARKETING IS A KEY COMMUNICATOR Think of your own social newsfeed: What do you engage with more –
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Location: United States
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How to Build Your Organic Audience (That Means Free Leads)

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Sure you can create new leads by paying for Facebook and Google advertising. And WoW, will you be paying for it! Ask any non-professional facebook advertiser how much they pay for advertising and they’ll respond “ waaaay toooo much!”, along with “I’d love to get more organic leads”. Can you generate considerable leads organically (without paying for them)? You sure can! Firstly, it’s cheaper (like zero) and secondly, it’s more genuine and shined upon by the search engines from the internet heavens above. But how do you do it? It’s not that difficult but does require some strategy, know-how and the right tools. And those tools don’t have to cost you money either. You create organic traffic through great content, and the right placement – and of course a few other tricks along the way. “Can I do it?” you ask. Again, You sure can! And I’d like to show you how. I’ve been content marketing for thirty plus years and along the way have m
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Location: United States
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The Number One Way To Get Google's Attention

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There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing. THIS IS A MISTAKE! A big one. Either they think it’s too hard to come up with articles, or they didn’t plan for blog functionality when they built their website. YOU MUST BE BLOGGING! The benefit of having a blog on your website or funnel is so you can continually add new content to it. Let’s look at it like this : You have a product or service and are trying to attract new customers. You have a few options to get in front of them. If you have an email list, you can email them and tell them how wonderful your product/service is and give them a link to visit it. Question : How many times are they going to be interested in receiving this before they get bored? You can post or advertise a message about your product/service, maybe using an engaging image and hope that it gets seen, let alone shared. Challenge : It needs to be u
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Location: Australia
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9 Key Components To Attract New Customers Through Great Content

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If you want to reach new customers, have them engage with you, and be welcoming to future contact, it’s pretty clear what you need to do. There is a method to it, and if you take note and follow the experts advice, you will engage your potential audience via content and earn them as a new customer. And it doesn’t have to be hard. Here are 9 key points to creating great digital content for your audience, whether it be through a blog, website, or social media channel, and ensure you engage them. 1. Strong headlines You have about 3 seconds to grab your audience’s attention. Your headline not only has to let them know what your blog/article/post/message is about, it must jump off the screen and draw them in. Ask a question, give them an irrefutable fact, touch their heartstrings and so on… You know what I mean, give them a reason to stop scanning their newsfeed and want to know more about your post. 2. Create original content It’s a given that your audience wil
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Location: Australia
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We all want new customers right?

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Maybe you have the secret formula to attracting sales and leads, and you don't new customers. If that's the case, Well Done!  For the rest of us, it's a hard slog. You need to put in the time and effort to attract new customers. You need to constantly be pumping original engaging content out through the various marketing and social channels to your prospective audience. BUT THAT'S NOT EASY EITHER. Do you struggle to create original visual engaging content to post day after day? (Yes you should be posting that frequently) New business owners, established content managers, and everyone in between - IT DOESN'T HAVE TO BE HARD Constantly coming up with original stories, news, images and videos that will engage potential customers is hard, time consuming and can be costly. I'VE GOT ACCESS TO ALL THE TOOLS YOU NEED. I'll explain in detail how to create engaging content - The key elements of designing good content that wi
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