Digital Content Toolbox

Sure you can create new leads by paying for Facebook and Google advertising. And WoW, will you be paying for it! Ask any non-professional facebook advertiser how much they pay for advertising and they’ll respond “ waaaay toooo much!”, along with “I’d love to get more organic leads”. Can you generate considerable leads organically (without paying for them)? You sure can! Firstly, it’s cheaper (like zero) and secondly, it’s more genuine and shined upon by the search engines from the internet heavens above. But how do you do it? It’s not that difficult but does require some strategy, know-how and the right tools. And those tools don’t have to cost you money either. You create organic traffic through great content, and the right placement – and of course a few other tricks along the way. “Can I do it?” you ask. Again, You sure can! And I’d like to show you how. I’ve been content marketing for thirty plus years and along the way have m...

There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing. THIS IS A MISTAKE! A big one. Either they think it’s too hard to come up with articles, or they didn’t plan for blog functionality when they built their website. YOU MUST BE BLOGGING! The benefit of having a blog on your website or funnel is so you can continually add new content to it. Let’s look at it like this : You have a product or service and are trying to attract new customers. You have a few options to get in front of them. If you have an email list, you can email them and tell them how wonderful your product/service is and give them a link to visit it. Question : How many times are they going to be interested in receiving this before they get bored? You can post or advertise a message about your product/service, maybe using an engaging image and hope that it gets seen, let alone shared. Challenge : It needs to be u...